The most important part of any startup are the people involved. I've already got a few great folks who are working with me on FMP, but I'm looking for a couple more. Two slots in particular are key.

First, I need a technology partner. This will be the person responsible for specifying and coding - or overseeing the coding - of the FMP platform. This platform must provide a dashboard to all FMP partners, be they site owners or marketers. The core application beyond the customer dashboards will be an ad serving implementation, this job will spec and implement that solution. The person who takes this role will be familiar with Web 2.0 development tools (I'm not a LAMP fanatic, I hear AJAX is the next cool thing, but you get my drift) and will have had experience executing Web 2.0 type sites. What, Battelle, do you mean by that? Well, sites like Bloglines, Topix, Feedster, etc. In other words, large scale sites, but more importantly, sites that grok how to interact with data and customers in a lightweight way. Familiarity with ad serving solutions - especially PHPAds and or others, is important, but if you are the right person, that's not critical, as I imagine you can learn that right quick, and I have potential partners who can handle the heavy lifting there.

CAVEAT: I really have no idea how to spec this job. I just know I need a really great geek to work with me, one who gets what I'm trying to do. If you think that's you, or if you want to grok the outlines of the site, please email me at jbat at battellemedia dot com, or call me at 415 461 5966. I've sent mail to a few folks who I know are great geeks - Cory, Waxy, Dave, Jeremy, Mark - to ask them to help me get this spec right.

Second, I need a sales partner. This is someone who lives and breathes the value of the network FMP will create, and who works in a consultative, client driven way. The ideal person has worked in the Web 2.0 world of sales and is familiar with how major agencies, ad serving networks, paid search networks, and new, innovative marketing solutions work - ie everything from TribalFusion to AdBrite, Atlas DMT to Doubleclick. A passion for good sites, and a belief in the power of endemic advertising is a must. If you think this is you, please let me know!Email me at jbat at battellemedia dot com, or call me at 415 461 5966.

CAVEAT: I really don't want someone who is all about sales...it has to be someone who is all about the idea....and who can help others see how that idea can help their business....

Thanks!