Rich Skrenta and Mark Fletcher are both uber geek entrepreneurs, both have successfully built Web 1.0 and Web 2.0 businesses. And both were willing to talk to me about FMP in the past day or so.

I got to explain FMP's basic premise and my ideas about what needs to be built to both Rich and Mark, and then I got to hear what they think the most important hurdles are to building it. Clearly, the toughest part is going to be creating a scalable ad serving platform that is flexible enough to do what I - and all the sites I hope to partner with - need it to do. Both had great advice on the kind of person that would be ideal to partner with to do this. Senior level, certainly, someone who has built stuff like this in the past. And someone who understands user experience and interface issues. A very tall order. Any ideas, guys? Both laughed - they are hiring as well. Sigh. But for the right person, who wants to get in on the very ground floor of a startup...after all, Topix and Bloglines are now Establishment (wink).

I also had a chance to talk to Scott Rafer of Feedster, who is also hard at work building another Web 2.0 success story. We focused on ad model stuff, as Scott is thinking through various very interesting ideas about how to include advertising in Feedster's significant inventory of RSS feeds. More on that later, over at Searchblog. I am truly lucky to have resources like these guys to talk to. Thanks to all three (and I am astounded how each had already found this not-ready-for-primetime site simply by monitoring keywords) and please, if you run across the perfect person, do send him or her my way....