(Cross posted from Searchblog, but for FM, interesting to see the world starting to notice these new approaches to online media...).
Evan's Odeo in Businessweek
With his new company Odeo, Williams and partner Noah Glass aim to build a one-stop Web site where the masses can find and subscribe to podcasts, and create new podcasts with ease. Odeo will then help match advertisers to the newly created podcasts or let podcasters charge a subscription fee to listeners.
And Philip's AdBrite in the LA Times:
He persuaded Sequoia Capital, the blue-chip Silicon Valley venture capital firm that backed such companies as Google Inc. and Apple Computer Inc., to invest $4 million in his method of placing ads on websites. He moved from New York City to San Francisco with dreams of turning AdBrite into the next billion-dollar company.
In some ways, Kaplan's story is the story of the Internet: Both worked through their youthful indiscretions and are coming back in a more sure-footed, sober way. After 10 years of booms and busts, the Internet has proved itself a medium capable of generating billions of dollars from the kinds of ads Kaplan is selling.
Comments (1)
John,
Was just working on my book proposal when it hit me: you may be using your advance to fund your startup -- which will be popularized, more or less directly, by your book!
Very Trump-like.
And a new basis of competition for marketing books -- and hence, for book advances.
So I'm off to craft a variation of your technique that is appropriate to my particulars...
Fun stuff...
Incidentally, my book is tentatively titled:
Land of OpportuniTV: How entrepreneurs and television networks will partner to make America the Silicon Valley of customized education and career services, the global market Peter Drucker says will be the biggest within thirty years
My variation on your technique, then, will probably center on using my advance to shoot a rough cut of the pilot for Land of OpportuniTV -- the sitcom -- that will then be loosed on the 'Net.
Again, fun stuff.
Good luck with your complementary efforts.
Posted on May 31, 2005 06:02