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More Media Spending Shifting: Carat

Mediaweek reports:

David Verklin, CEO of Aegis Group's Carat Americas, told an Advertising Week crowd at the Time Warner Center in New York today that he believes advertisers will shift some $40 billion collectively out of their TV budgets in the next three years for use in new and emerging channels of communications.

But he stressed that the shift by no means signals the end of TV advertising, or the 30-second spot.

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