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The Power of Corporate Blogs...That TruthTell

Mini-Microsoft feels like the real deal. Businessweek has a story on meeting the (anonymous) man behind the curtain.

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The Businessweek article discusses the shift of power, facilitated by blogs, from bosses to employees. I see that happening, but I think it goes both ways. Many CEOs now have blogs, and they often vent freely about their own employees, sometimes even countering "Mini" blog complaints with threats or defenses of their own. With the leverage they have, some business owners might hire private hunters to identify their corporate "Minis." So, while Little Brothers gossip, Big Brothers will continue to watch -- and maybe even retaliate. Imagining what the business blogging scene will look like five years from now is almost as fascinating as actually blogging about it! - Easton, BusinessBlogWire

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