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Exactly Right, Jeff

Jarvis on Sullivan going to Time Inc.:

Time Inc. announced that Andrew Sullivan is moving his blog to Time.com. Good for Andrew. But they got it backwards. They should have left Sullivan right where we was and sold advertising there. That would have extended their reach to a new audience. They’re thinking the old way: trying to draw people to their site and brand and buying content to do it.

Comments (1)

Glenn Fleishman:

Back in late 1995 or early 1996, I remember Time's Pathfinder folks coming to Seattle to visit when I was working with Film.com (later bought by RealNetworks). They wanted us to take a site with thousands of daily visitors and move our discussion boards (very active) and reviews into their empire behind locked doors to improve traffic or something.

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