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The Times Covers Placing Ads In Blogs

Though it's not quite a broad view, it's a start. From the piece:

What is most valuable about nontraditional media like blogs, Mr. Deaver said, is their ability to "actively engage the consumer" compared with "passive TV spots" and other traditional choices.

Amen to that, brother.

Comments (2)

i agree with you
bazhe
www.bazhe.com

Ted:

New Video Ad Format that Helps Bloggers Monetize Their Blog:

http://www.prweb.com/releases/2005/12/prweb186598.htm

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