Though it's not quite a broad view, it's a start. From the piece:
What is most valuable about nontraditional media like blogs, Mr. Deaver said, is their ability to "actively engage the consumer" compared with "passive TV spots" and other traditional choices.
Amen to that, brother.



Comments (2)
i agree with you
bazhe
www.bazhe.com
Posted on November 26, 2005 11:10
New Video Ad Format that Helps Bloggers Monetize Their Blog:
http://www.prweb.com/releases/2005/12/prweb186598.htm
Posted on December 10, 2005 13:24