Dick does some thinking aloud, it's thinking we all need to do to get to the next level in using and benefiting from RSS. The B2 blog has a good conclusion:
That means that publishers need to find ways to track each piece of micro-content and deliver ads to it no matter where it may roam.
Update: Jarvis posts on this issue, and it seems that Fred's suggestion - threads that allow a publisher to track where his/her content goes - would be a solution here.
Comments (2)
Hey John, you might be interested in this interview we just did with Dick, he talks about ads in RSS, RSS adoption and a whole bunch of interesting stuff: http://performancing.com/node/214
Posted on November 25, 2005 10:21
John, the idea of tracking each piece of micro-content and delivering ads to it no matter where it may roam is very pertinent to Clipmarks as we hope/plan/expect to be one of the key mediums through which micro-content is created and distributed. We're definitely keeping an eye on this discussion. I'm also eager to see how FM helps define the solution.
Posted on November 28, 2005 07:03