December 30, 2005
Corporate Blogging
Doc and Chris think out loud about how large companies are tacking the blogosphere. The result: The Fortune 500 Business Blog Index. Interesting stuff.
The Ongoing Ramblings of A Media Startup
December 29, 2005
Online Advertising Accelerates
From Bloomberg:
The move to online advertising is happening faster than analysts anticipated as companies devote more of their budgets to the Internet than traditional media.
The market for online ads will increase 32 percent to $16.6 billion next year, fueling growth at companies including Google Inc. and Yahoo! Inc., Credit Suisse First Boston analyst Heath Terry said in a research report. He had previously forecast 21 percent growth.
Magnatune
TechCrunch groks Magnatune. I like its model, reminds me of something....(cross posted from Searchblog)....
More About Federated
While we get our early alpha tuned up, and the site is still dark, I did have a conversation with the folks at Performancing about FM. You can read it here. From it:
Federated Media (we call it FM) is something of a mashup of business models, all of which exist to support what might be called "talent" - think of the music labels, agents, book publishers and the like, but without the evil approach to intellectual property rights. Federated is a service business that partners with authors of great websites to bring them services and revenue. From our overview (not yet up, but soon): We sell advertising, indeed we do.
But that's not all we do. At FM, we believe great voices attract great audiences. We're in the business of supporting those voices, by both connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In doing so, we hope to create federations of respected voices which prosper on their own terms.
Also, FM author John Janntsch (of Duckt Tape Marketing) interviewed me for his regular podcast here. We covered both FM and The Search (my book).
December 28, 2005
Still Looking for the Right Person...
We need a salesperson asap, and we'd love to hear from you or someone you know. Here's the job spec, as written by Chas:
Job: Account Executive
Federated Media, a network that pulls together leading independent blog sites, is looking for a well-connected, high-energy account executive with at least 3 years of online advertising sales experience. The perfect candidate has existing relationships with media buyers and advertising clients. Required skills include fluency with media-buying terminology (eg, CPM v. CPA, reach v. frequency, GIF v. Flash), familiarity with online ad-serving platforms (eg, Doubleclick's Mediavisor), proficiency with Excel and Powerpoint. Must be a clear and concise communicator. The position will report to FM's VP of sales & market development.
The Life of A Startup
Sometimes in the life of a startup, you have to stop doing, so to speak, and start planning again. Sure, you planned - presumably - before you started the thing. But once you've gotten a core team together and proven the concept, you need to plan again. Planning is key, and planning is actually fun, if you have that particular gene. I do. When I spend countless hours staring at spreadsheets like the one from which this image is taken, well, I see businesses building, great people joining, authors getting paid, and all the excitement and potential of a new idea bumping its way into the world. And only when things are quiet, and the world is looking the other way, can you truly, deeply plan. Thank God for the holidays...
December 27, 2005
Zombie Blogs
Om points out how the AdSense economy continues to create zombie blogs - not spam, per se, but blogs who steal our content so as to cull AdSense lucre. We need to address this....
December 21, 2005
What's Up At FM?
Today, at 4.45 PM, we invited our first advertiser into the alpha platform we've been building for the past six months. It's a very, very exciting thing to do. Over the coming weeks, you'll be hearing more about the platform here, and if you are interested in testing the system (which is live, and has real inventory, sites, and authors) please let us know!
December 16, 2005
Next Time, Confront Your Problems, Engage in Dialog
Changing your name and hoping bloggers will lose interest is a bad plan...
December 15, 2005
Hornik on Long Tail
The money's in aggregation and filtering. Yes indeed! Thanks Chris.
December 14, 2005
Now *That's* Viral
Chas writes up a cool anecdote about BB, an advertiser, and good word of mouth.
December 9, 2005
What's He Talking About?
I gave four talks this past week (yeah, I'm hoarse) and did some some media interviews as well. Ever wonder what the hell I'm talking about? I do too. Here's some coverage of my talk at iMedia, and here's coverage of my talk at the MPA.
Yahoo Acquires Del.icio.us
Mike has the scoop. Here's Joshua's take.
December 1, 2005
Interesting Approaches to Sponsoring
...taken by Jeremy. What do you folks think?From his post:
When I asked if my linkblog should have comments, Jim responded that the new (as of today) sponsor box could have comments as well. I still remember when Kuro5hin began offering comments on their advertisers and it worked pretty well.
So here's your chance to comment on Performancing, this month's sponsor.
And, before anyone asks, yes this is new. They get an ad and a link--that's it. December 2005 is the first month that I've had a sponsor on my blog. I'm curious to see how it goes and would love your feedback.
Search
Latest from Chasnote
Lenovo Finds Social-Network Marketing Sweet Spot
AdWeek profiles several brands that are using Facebook as a platform to amplify more traditional sponsorships, including Lenovo's work in Facebook to extend and reinforce its official sponsorship of the Summer Olympics.
"Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games.
"'We wanted to do something that shows our tech prowess, not
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