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WaPo Discovers That Online WOM Is Powerful
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P&G’s The MomSpeak Blog Gets Unexpected Promotion
In a recent post on The MomSpeak, a site featuring editorial content from several parenting bloggers and sponsored exclusively by P&G's LUVs brand, Liz Gumbinner of CoolMomPicks offers tips on stylish accessorizing, even after having kids. Among them:
"Rule of thumb for jewelry: If you wouldn't have worn it before kids, don't wear it now. There's plenty of truly great keepsake jewelry out there. And those teething necklaces that claim to look just like stylish necklaces? They don't. Really. One
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Comments (1)
Reading the Washington Post article, reminded me of all those Knowledge Management products that were touted back in the nineties. They flopped when used inside businesses. But the way that BuzzMetrics/Intelliseek are using it suggests that the tech has finally found its niche, doesn't it.
Greetings from Zurich,
Valerie
Posted on March 9, 2006 21:48