Cisco is trying something new in an ad campaign - they came up with a Wikia (the commercial version of Wikipedia) definition of "The Human Network", the catchline to their current campaign, and asked a bunch of authors to pen their own definitions. They also purchased advertising on those authors' sites. This was done in collaboration with FM, and I think it's a neat spin on what folks like Snap and Symantec have done. I contributed my own definition here. Obscure Jesuit priests? Yep, I did edit that piece in Wired so long ago....

(and thanks to Louis Rossetto for the inspiration!)