Knowledgeable Ninja to Fans: Search at Ask.com, Get Bonus Clips from ClickZ covers a program we at FM cooked up with our partners at Ask. It does a great job of explaining the kind of work we love to do here at FM:
Question: What do you get when you cross a ninja with one of those live-read radio sponsorships of old -- you know, the ad spots news hosts and celebs used to read on-air?
Answer: Ask.com's latest digital ad initiative.
The IAC/InterActiveCorp-owned search engine has paired with goofball video blog Ask a Ninja on an ad deal in which the show's host and namesake reads the sponsor copy himself -- and then offers bonus clips to fans who query Ask with special ninja-themed search terms. The three-month relationship, which also includes run-of-site display ads, was brokered by Ask a Ninja rep Federated Media Publishing.
