This release crossed the wire today, we're very excited about this event, in particular the line up of speakers and sponsors!
Contact:
Brooke Hammerling
brooke@brewpr.com
O. 212-677-4835
M. 415-596-5428
FEDERATED MEDIA LAUNCHES SUMMIT TO EXPLORE
CONVERSATIONAL MARKETING
New Conference Brings Together Thought Leaders to Discuss Marketing in Today’s Evolving Media Landscape
SAUSALITO, Calif., July 11, 2007 – Federated Media, the fast-growing network of conversational media websites including Dooce, Digg, Wikia, and Boing Boing, today announced the launch of the 2007 Conversational Marketing Summit. This two-day event will look at the rise of conversational media and marketing – the evolution of formal packaged-goods media from mainstream media companies into more informal, author- and consumer-driven products. The conference will be held September 11-12, 2007 at the Golden Gate Club in the Presidio, in San Francisco.
The conference will bring together leaders in conversational marketing to discuss the current state of affairs, trends and much more. Participants include Laura Desmond, CEO of Starcom MediaVest Group/The Americas, Jay Adelson, CEO of Digg, Casey Jones, VP Marketing at Dell, and senior executives from Facebook, MySpace, YouTube, Six Apart, and many others.
“It’s clear that media – and therefore marketing – is undergoing a significant evolution,” said John Battelle, Federated Media’s founder and CEO, and host of the CM Summit. “The publishers and marketers that Federated Media works with are leading the charge. It’s the right time to begin a dialog on where this is all going.”
The CM Summit will present interactive, thought-provoking discussions and case studies covering marketing and media topics including integrated online campaigns, measurement, new approaches to traditional online marketing, leveraging new distribution channels like RSS, and much, much more.
Leading industry experts will be on hand to discuss social networking, virtual worlds and non-traditional marketing. Speakers include:
*Jay Adelson; CEO, Digg.com
* Barak Berkowitz; CEO, Six Apart
* Matt Cohler; VP Strategy, Facebook
* Laura Desmond; CEO, Starcom MediaVest Group/The Americas
* Scott Donaton; Publisher, AdAge
* Sarah Fay; Group President, Isobar
* Shawn Gold; SVP Marketing & Content, MySpace.com
* David Grubb; Worldwide Media Director; Microsoft
* Curt Hecht; EVP, Chief Digital Officer, Starcom MediaVest Group
* Carla Hendra; Co-CEO, Ogilvy North America
* Casey Jones; VP Marketing, Dell
* Patrick Keane; EVP, CMO, CBS Interactive
* Ross Levinsohn; Former President, Fox Interactive Media
* Daina Middleton; Dir, Global Interactive Marketing, Imaging and Printing Group, HP
* Jon Miller; Former Chairman & CEO, AOL Inc
* Kent Nichols; Co-Creator of Ask A Ninja, Beatbox Giant Productions
* Greg Ott; VP, Global Marketing, Ask.com
* Randall Rothenberg; President & CEO, Interactive Advertising Bureau
* Suzie Reider; Head of Advertising Sales, YouTube
* Douglas Sarine; Co-Creator of Ask A Ninja, Beatbox Giant Productions
* Tina Sharkey; CEO, BabyCenter
* Rishad Tobaccowala; CEO, Denuo
* Johnny Vulcan; Founder, Anomaly
* Jeff Weiner; EVP, Audience, Yahoo!
Attendees will include brand marketers, media buyers and planners, industry executives and other thought leaders who decide which new media to use, and who drive the creation and adoption of new products, technologies, and brands. Federated Media is pleased to partner with many leaders in various industries to make this conference possible. Launch sponsors include: HP, Intel, Ask.com, Palm, and Webex. Media partners include Ad Age and IAB.
To register for the CM Summit please visit http://www.federatedmedia.net/events/index. Attendees registering on or before August 1 will save over 20%.
About Federated Media
At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Momentum, Travel & Leisure and Parenting. For more information, please go to http://www.federatedmedia.net
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