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Conversations Without Control

Why would an advertiser dare to sponsor a conversation without having any influence over the content? Because it works. Chas Edwards explains.

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P&G’s The MomSpeak Blog Gets Unexpected Promotion

In a recent post on The MomSpeak, a site featuring editorial content from several parenting bloggers and sponsored exclusively by P&G's LUVs brand, Liz Gumbinner of CoolMomPicks offers tips on stylish accessorizing, even after having kids. Among them: "Rule of thumb for jewelry: If you wouldn't have worn it before kids, don't wear it now. There's plenty of truly great keepsake jewelry out there. And those teething necklaces that claim to look just like stylish necklaces? They don't. Really. One