We're thrilled that the first annual CM Summit is underway, and we took the event as an opportunity to release a bit of news, pasted below. We've done this in the past, our last release on new authors and the business in general was back in February.
We're really proud of our authors, their growth, and the support that our marketing partners have given them.
SAUSALITO, Calif.--(BUSINESS WIRE)--As it convenes its first Conversational Marketing Summit today, Federated Media Publishing (FM) is announcing that it has reached a number of significant milestones. The company now has more than 600,000,000 page views per month under management, which translates to more than 1.5 billion available ad impressions.
Those pages are seen by more than 41 million unique users per month, according to data released today by comScore Inc. in its new Conversational Media Report.
FM represents more than 140 sites, including these new ones added in recent months:
* ArmchairGM (http://www.armchairgm.com), an active community of passionate sports fans
* The Bargainist (http://www.bargainist.com), a wonderful find for anyone who likes a discount
* Boing Boing Gadgets (http://gadgets.boingboing.net), a new offering from the creators of the world's favorite blog, BoingBoing.net
* Confessions of a Pioneer Woman (http://www.thepioneerwoman.com) and The Pioneer Woman Cooks (http://www.thepioneerwomancooks.com), two popular blogs from a California mom transplanted to Oklahoma
* High-Def Digest (http://www.highdefdigest.com), chronicling the growth of, and competition between, the Blu-ray and HD DVD video formats
* Last100 (http://www.last100.com), a blog focused on developments affecting the "last 100" feet of the Internet, from the computer to the television
* MakeupAlley (http://www.makeupalley.com), an eight-year-old social community of beauty consumers, with millions of tips, photos, comments and reviews
* Mashable (http://www.mashable.com), the definitive source for news on social networking companies
* NotCouture (http://www.notcouture.com) and Tastespotting (http://www.tastespotting.com), new blogs from NOTCOT founder Jean Aw
* OpenRoad.TV (http://www.openroad.tv), a collection of many years worth of TV content on travels around the Western United States
* Silicon Alley Insider (http://www.alleyinsider.com), offering breaking news and analysis of digital and tech news in New York; co-founded by Henry Blodget
* TravBuddy (http://www.travbuddy.com), a community that has a million registered users, thousands of travel blogs and reviews, and hundreds of thousands of pictures
* WebbAlert (http://www.webbalert.com), a new daily video news show about technology hosted by X-Play's Morgan Webb
Conversational Marketing Summit Opens
More than 300 people are meeting in San Francisco's beautiful Presidio today and tomorrow at the first Conversational Marketing Summit, which brings together leaders in conversational media and marketing for a two-day dialog around the issues, lessons, and opportunities of this emerging medium. They're hearing case studies from a number of brands, including, Cisco, Dove, GM, Hewlett Packard, Microsoft, Symantec and Virgin, and agencies including Anomaly, Carat, Ogilvy, OMD, McCann and Starcom.
Attendees are also meeting authors from some of the most successful Conversational Marketing sites, including Ask A Ninja, Boing Boing, Celebrity Baby Blog, Digg, Duct Tape Marketing, Gear Live, Left Lane News and many others. The event is made possible by diamond sponsors HP and Microsoft; platinum sponsors Ask.com, Intel and Symantec; gold sponsors Dell, Goodby, Silverstein & Partners, Palm, Toshiba and WebEx; supporting sponsor Virgin America; and media partner Advertising Age.
The summit comes at a time when FM has completed a number of innovative and successful conversational and integrated marketing campaigns:
* An Ask.com partnership with FM's Ask A Ninja resulted in a phenomenal eight percent click-through rate, tightly integrating the message with the website and its well-known star, the Ninja.
* HP's "Print Posts" campaign made printing a regular, clean, well-formatted and integrated part of many Web sites, while its innovative "Voice Posting" initiative introduced eight influential bloggers and their audiences to the idea of sharing ideas through online audio posts.
* Toshiba's "Tech Battle Royale" brought influential voices to a conversation about innovative technologies in a fun and editorially appropriate way.
Growth on Many Fronts
FM continues to expand not only the numbers of blogs, page views and users, but its relationships with advertisers and the kinds of services it offers:
* The advertising sales team has grown, adding people to its New York and Sausalito offices and hiring in Los Angeles and Chicago.
* The new business development team is building relationships for syndication of FM authors' content and new revenue-producing tools for those authors to use on their sites.
* The engineering team is continuously developing new solutions, such as the technology behind HP’s Voice Posting, a dynamic RSS-fed ad unit for Symantec and an inventory-optimization system in use by more than half of FM’s authors that brings them the highest possible revenue for each page view.
About Federated Media
At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Momentum, Travel & Leisure and Parenting. For more information, please go to http://www.federatedmedia.net.
