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Welcome Mark!

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Mark Cheong joins us as an account executive in our Bay Area office. Mark has over seven years of experience in sales/biz dev roles at entrepreneurial oriented companies in both the traditional and online marketing worlds. Recently, he was the General Manager of a boutique digital marketing firm based in the "OC." He received his MBA from Pepperdine's Graziadio School of Business. When not voraciously consuming media or imposing his musical tastes on others, he can be found attempting to write somewhat coherently on his blog here.

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2009 Online Advertising Outlook

UBS reduces its forecast for late 2008 and 2009 ad revenues (Mediapost), but expects online to fare relatively better than traditional media. Wachovia cuts its outlook for 2009 (Reuters), with a similar distribution of the pain: "Wachovia analyst John Janedis now expects U.S. advertising spending to fall 0.8 percent in both 2008 and 2009 'based on continued deterioration in the economy, and our belief that things may get worse before getting better.' He previously called for growth of 1.2 percent this year