I keep a Google news alert on "Federated Media," as you might expect. Usually the mentions are pretty tame, but this one got my attention. It covered Martha Stewart's online network, fashioned, in a way, around some of the same principles as FM.

"An increasing number of traditional publishers are eyeing networks as a smart way to extend their online reach," the Ad Age article said.

But this is the quote that irked me:

For some bloggers and small website publishers, the network will fill a hole in the marketplace, said Maxwell Gillingham-Ryan, founder of Apartment Therapy. He said he has looked at several different ad networks, including Federated Media and Glam Media, but couldn't find one that specialized in his category. "Most people don't understand house and home," he said. "Look at all blogs -- the biggest ones are gossip, politics, sports and sex."

Well, we clearly have work to do with Mr. Gillingham-Ryan. Not only do we have serious reach into the world he finds interesting, we're about to have a heckuva lot more (but I can't talk about that for a bit longer...). And as for the biggest ones being gossip, politics, sports, and sex...well, we do have a very large sports network, but we've pretty much left the other categories he mentions alone. Now, if you want Tech, Business, Autos, Entertainment, News, and more, well....we'll be in touch, Mr. Gillingham-Ryan!