The print on paper business is in the midst of a difficult transition, and no one knows this more than Gordon Crovitz, who runs the Wall St. Journal. I read with interest his statement on the topic of blogs, in this MediaWeek article on a recent conference where he spoke:
As Gordon Crovitz, publisher of Dow Jones’ The Wall Street Journal, quipped, while the Journal’s news staff has fully embraced the concept of blogs, “I’ve yet to see a business case for any of them.”
That may be true for Dow Jones, but man, it's working pretty well for a lot of FM authors. There's a business model out there, for sure. Whether it's for "blogs" or for what we like to call "Conversational Media" is worth discussing...the word blog is certainly hard to define these days.
Updated: I pinged Gordon, who, as I expected, clarified. In fact, he's bullish on what I call conversational media. I won't quote him on it, but I sense he might have been taken a bit out of context....
