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"Untracked Digital Alternatives"

I love this, which I found via IWantMedia:

Media Ad Spending Drying Up Quickly

Total measured advertising expenditures grew just 0.2% to $108.2 billion in the first nine months of the year, according to TNS Media Intelligence. Television, radio and print media all took a hit. Increased spending on "untracked digital alternatives" contributed to the slowdown.

I got yer untracked alternatives right here, brother!

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