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The Ongoing Ramblings of A Media Startup

February 29, 2008

FM Heads Down to SXSW

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FM is packing up and heading down to Austin, TX for the venerable SXSW Interactive Conference and Festival, March 7-11, 2008. The one and only Neil Chase, VP here at FM, will chair a panel entitled "Independent Success: Bloggers Who Made It." See below for details. Also, be sure to check out other FM family members peppered throughout the program. See our recent press release for the full list.

What: Independent Success: Bloggers Who Made It
When: Tuesday, March 11, 2008 at 11:30 am
Where: SXSW Interactive Conference & Festival, Room A
Moderator: Neil Chase VP, Federated Media Publishing
Panelists:
- Ken Fisher, Ars Technica
- Monish Bhatia, MacNN and Leftlane News
- Danielle Friedland, Celebrity Baby Blog
- Jill Fehrenbacher, Inhabitat

February 26, 2008

Welcome Jackie!

Jacike M
Jackie Mogol started on Monday as Regional Sales Manager on the West Coast. She is obsessed with the digital world - prior to joining the FM team, Jackie was at CMP Technology for 3+ years honing her craft in traditional and non-traditional media formats. Miraculously, Jackie is still finding ways to utilize her Bachelor of Science-Fine Arts Degree from the University of Wisconsin at Madison. Welcome to the family, Jackie!

February 25, 2008

After

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FM New York has moved. Room for 20 employees and a nice open floor plan that doesn't put anyone in the broom closet.

Before:
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February 22, 2008

BEFORE

Two Septembers ago I sat alone in an office built for six, yearning for the sound of another human voice. Then so many chimed in at once that I retreated to a smaller box next door. With more voices on the way, it's time for us to move. Gimme a C — a bouncy C:

Here's the story of a man named Spande, who was bringing up four very lovely boys. One of them had wigs of gold, like his mother; he scared the youngest one.

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Here's the story of a Nielsen Hayden, who was busy with three girls of her own. They're four women, but not together: There is a wall of stone.

Till the one day when the Spande met Teresa, and they knew it was much more than a hunch: That this group should somehow form an office. That's the way we all became the Broadway Bunch.

The Broadway Bunch. The Broadway Bunch. That's the wayyyy we becaaaaame the Broadway bunch ....

February 7, 2008

The Ad Business Is Not Driven By Science

It's driven by art, community, and people, leveraging science.

Read more here...

Welcome, Erika!

Erika S
Erika Spoon joined FM late last month as Manager of Business Operations. Erika joins FM with a background in process and project management. She received her degree in Economics and Environmental Studies from the University of California, Santa Cruz. Before joining FM, she spent a year and a half in Operations Project Management with Leapfrog Enterprises, Inc. Erika is a Bay Area native and her interests include hiking, yoga, and exploring new spots around the Bay. Welcome to the family, Erika!

February 3, 2008

A million votes for Dell

Mix a premium brand with one of the best applications on Facebook and you get Dell's Regeneration campaign, which asked people to use FM author GraffitiWall's application to draw what green means to them. It attracted more than 7,000 drawings using GraffitiWall and a million votes for the best ones. Read the tale of the campaign on Chas Edwards' blog, ChasNote, and see the amazing work in the Top 150 submissions on GraffitiWall.


Latest from Chasnote

Lenovo Finds Social-Network Marketing Sweet Spot

AdWeek profiles several brands that are using Facebook as a platform to amplify more traditional sponsorships, including Lenovo's work in Facebook to extend and reinforce its official sponsorship of the Summer Olympics. "Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games. "'We wanted to do something that shows our tech prowess, not