Mix a premium brand with one of the best applications on Facebook and you get Dell's Regeneration campaign, which asked people to use FM author GraffitiWall's application to draw what green means to them. It attracted more than 7,000 drawings using GraffitiWall and a million votes for the best ones. Read the tale of the campaign on Chas Edwards' blog, ChasNote, and see the amazing work in the Top 150 submissions on GraffitiWall.
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Lenovo Finds Social-Network Marketing Sweet Spot
AdWeek profiles several brands that are using Facebook as a platform to amplify more traditional sponsorships, including Lenovo's work in Facebook to extend and reinforce its official sponsorship of the Summer Olympics.
"Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games.
"'We wanted to do something that shows our tech prowess, not
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