John Battelle's offering a limited-time discount to readers of his Searchblog who pre-register for FM's second Conversational Marketing Summit. It's June 9 and 10 in New York and will certainly sell out, as last year's did, so read about it on Searchblog and get the discount code while it's still valid. (If you're an FM author, watch your email for your own extra-special offer.)
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Lenovo Finds Social-Network Marketing Sweet Spot
AdWeek profiles several brands that are using Facebook as a platform to amplify more traditional sponsorships, including Lenovo's work in Facebook to extend and reinforce its official sponsorship of the Summer Olympics.
"Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games.
"'We wanted to do something that shows our tech prowess, not
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