Jason Ratner joins Federated Media after a 10 1/2 year career at Ziff Davis Enterprise/Media. Jason has held various sales positions and management positions within Ziff Davis, most recently in the position of Vice President of Digital Events which includes Virtual Trade Shows, Solution Centers, and eSEMINARS. Jason received his degree in Economics at the University of Michigan (Go Blue!) Outside of work, Jason is an avid road biker, tennis hack, snowboarder and enjoys spending quality time with friends and family. Welcome, Jason!
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Lenovo Finds Social-Network Marketing Sweet Spot
AdWeek profiles several brands that are using Facebook as a platform to amplify more traditional sponsorships, including Lenovo's work in Facebook to extend and reinforce its official sponsorship of the Summer Olympics.
"Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games.
"'We wanted to do something that shows our tech prowess, not
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