Frances Truong joins FM as an engineer. She has over eight years of experience working in the online marketing space. Frances came to FM from Linkstar Interactive Inc., where she developed their media tracking platform. Frances graduated from UC Santa Barbara with a degree in Computer Science, and likes to travel and explore foreign lands. Welcome to the FM family, Frances!
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Lenovo Finds Social-Network Marketing Sweet Spot
AdWeek profiles several brands that are using Facebook as a platform to amplify more traditional sponsorships, including Lenovo's work in Facebook to extend and reinforce its official sponsorship of the Summer Olympics.
"Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games.
"'We wanted to do something that shows our tech prowess, not
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