Kate Juillerat comes to FM from New York City where she lived for the past four years after graduating from the University of Arizona with a degree in Journalism. Before joining the FM team Kate worked at CNet Networks as an Account Executive. Prior to her experience at CNet Networks Kate worked for People Magazine in Print Advertising Sales. She is excited to become part of the San Francisco based FM team to help grow the Southwest Territory as well as return to her Bay Area roots! In her spare time Kate loves to travel, play golf, read, attend concerts, and spend time with family and friends. Welcome to FM, Kate!
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Lenovo Finds Social-Network Marketing Sweet Spot
AdWeek profiles several brands that are using Facebook as a platform to amplify more traditional sponsorships, including Lenovo's work in Facebook to extend and reinforce its official sponsorship of the Summer Olympics.
"Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games.
"'We wanted to do something that shows our tech prowess, not
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