Larissa Giargiari joins FM in the conference group this week. She started her career in media working for American Lawyer Media and Court TV. After moving to the Bay Area, she joined The Industry Standard's founding team focusing on facilities operations and eventually conference planning. She has been helping to produce high-touch executive events for the past ten years. When not coordinating every little detail, she enjoys exploring Marin with her husband and two small kids. Welcome to the family, Larissa!
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Lenovo Finds Social-Network Marketing Sweet Spot
AdWeek profiles several brands that are using Facebook as a platform to amplify more traditional sponsorships, including Lenovo's work in Facebook to extend and reinforce its official sponsorship of the Summer Olympics.
"Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games.
"'We wanted to do something that shows our tech prowess, not
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