Here's the newly-minted official agenda for the upcoming CM Summit. Man, what a lineup. Space is limited, so if you haven't gotten your tickets yet, please do so here. See here for the agenda with complete speaker and panelist info.
Featured Speakers:
- Jeff Berman, President of Sales and Marketing, MySpace.com
- Beth Comstock, Chief Marketing Officer, General Electric
- Jon Raj, Chief Digital Officer, OMD
- Randall Rothenberg, President & CEO, Interactive Advertising Bureau
- Rich Silverstein, Co-Chairman, Partner, Goodby, Silverstein & Partners
Monday, June 9th:
2:15 PM - Opening Remarks
2:25 PM - A Conversation with Beth Comstock
2:55 PM - The Brand Managers’ Challenge Moderated by Jonah Bloom, Editor, Advertising Age
3:40 PM - Case Study: Intel Inside Online
3:55 PM - Case Study: Does The Government Want to Kill the Web? with Randall Rothenberg, President and CEO, Interactive Advertising Bureau
4:10 PM - Break
4:35 PM - Brands, on Social Networks?! Moderated by John Battelle, Chairman and CEO, Federated Media
5:15 PM - Case Study: Meet Hulu
5:25 PM - Case Study: A Sneak Peak at Spore
5:35 PM - A Conversation with Sarah Fay, CEO North America, Aegis Media North America
6:05 PM - Closing Remarks
6:15 PM - Reception hosted by our diamond sponsors: Dell, Intel, Microsoft and Verizon
Tuesday, June 10th
7:30 AM - Registration and Breakfast
8:30 AM - Opening Remarks
8:35 AM - A Conversation with Wenda Harris Millard, President, Martha Stewart Living Omnimedia and Chair, IAB
9:05 AM - The Client of the Future, Moderated by Clark Kokich, CEO, Avenue A | Razorfish
9:45 AM - Case Study: Engagement Inside Social Networks with Mark Kantor, Co-founder, Graffiti
10:00 AM - Brands as Content, moderated by Henry M. Blodget, CEO, Silicon Alley Media
10:45 AM - Break
11:15 AM - Search and Brand: The Missing Link, moderated by John Battelle, Chairman and CEO, Federated Media
12:00 PM - Case Study: Listening to Your Customers
12:10 PM - Can Agencies Change? Moderated by Chas Edwards, Publisher and Chief Revenue Officer, Federated Media
1:00 PM - Lunch
2:30 PM - Case Study: American Express
2:40 PM - Case Study: About.com
2:50 PM - Measuring Conversational Media, moderated by Debra Aho Williamson, Senior Analyst, eMarketer
3:35 PM - Case Study: Regeneration.org
3:45 PM - Break
4:15 PM - Case Study: Meebo
4:25 PM - A Conversation with Rich Silverstein
4:55 PM - Closing Remarks
5:00 PM - Reception hosted by our Platinum Sponsors: American Express OPEN , Samsung and Toshiba
