New Acct. Executive Blake Robinson comes to FM's New York office after having written for a number of our publishers. He's harbored a lifetime fascination with media and somewhat of an obsession with technologies. Somewhere along the way those interests culminated into a deep appreciation of new media. He brings to to FM a wealth of experience in the field and a keen understanding of our demographics. When Blake isn't Twittering alarmingly inane details of his life, he blogs at Blaker.be. Welcome to FM, Blake!
The Ongoing Ramblings of A Media Startup
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Welcome, Blake!
New Acct. Executive Blake Robinson comes to FM's New York office after having written for a number of our publishers. He's harbored a lifetime fascination with media and somewhat of an obsession with technologies. Somewhere along the way those interests culminated into a deep appreciation of new media. He brings to to FM a wealth of experience in the field and a keen understanding of our demographics. When Blake isn't Twittering alarmingly inane details of his life, he blogs at Blaker.be. Welcome to FM, Blake!
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Lenovo Finds Social-Network Marketing Sweet Spot
AdWeek profiles several brands that are using Facebook as a platform to amplify more traditional sponsorships, including Lenovo's work in Facebook to extend and reinforce its official sponsorship of the Summer Olympics.
"Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games.
"'We wanted to do something that shows our tech prowess, not
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