FM, FM authors and FM partners have received a ton of industry coverage recently. We're winding down after a hugely successful CM Summit (and getting excited about the next installment) where we featured forward-looking digital media and marketing industry leaders, and where we announced three major developments. The press has picked up on the conversation. Happy reading!
Why Would a Publisher with Own Vertical Network Hook Up with Federated?
Folio Magazine - 06/12/2008
DeveloperShed, Ziff Davis Enterprise’s 12-site tech network of developer communities, has joined Federated Media, a blog aggregator and service provider that brings independent publishers into its network by offering to take on their ad sales.
Federated Media Puts on Hammersuit
Game Daily - 06/12/2008
Exploiting the company's "marketing expertise and sponsorship coordination," Hammersuit is hoping this will increase marketing opportunities for its affiliate sites.
Federated Media Launches Online Conversation Tracking Tool
MarketingVox - 06/11/2008
The Conversational Marketing Toolbox was designed to "build visibility and accountability into today’s eclectic media and marketing mix consisting of IAB advertising, sponsorships, video advertising, widgets, social networking applications, conversational media hubs and more," Federated Media stated.
FM Offers Social Media Metrics
ClickZ - 06/11/2008
Federated Media wants to make it easier for advertisers to track the impact their community-driven campaigns have online with a new suite of tools. Called Conversational Marketing Toolbox, the offering will allow advertisers to determine benchmarks for their campaign's success, handpick which data to track and view that data on a single interface. FM will run beta versions of the toolbox this summer, with the full product available later this year.
FM Unveils Toolbox To Monetize Social Ads
Adotas - 06/10/2008
“Getting beyond the click” to understand what increasingly cynical Web users want from ads is essential – especially in the social media universe. Federated Media, which runs the largest independent blog network, has unveiled a new tool to address the issue. The Conversational Marketing Toolbox was introduced at to industry execs the Conversational Marketing Summit: New Brand Way in New York City today. The toolbox will attempt to provide an accurate set of campaign management, measurement and reporting tools to interactive marketers using the FM Network.
Millard: Yahoo! Wrong to Veer From Brand
AdWeek - 06/10/2008
Millard views the situation differently. She sees a focus on the cool efficiency of technology coming at the expense of the emotional creativity that has been key to building brands. Talk of making display advertising as efficient as search listings threatens to confine Internet advertising to a direct-response medium measured only by clicks. While Google is "a wonder," she saw the TV networks as her competition, she said.
@ CM Summit: Agencies: Big On Data, Not On Insight
PaidContent - 06/10/2008
The transition from traditional to digital has agencies trying to figure out what their roles are. “What can agencies do with regard to sorting through metrics? Where’s the insight?” were the questions Chas Edwards, publisher and chief revenue officer, Federated Media, out to a morning panel at his company’s Consumer Marketing Summit. The main take away: agencies are big on offering all kinds of metrics to determine if a campaign “worked”; but the definition of success remains a work in progress.
McCracken gets cranking on Federated Media's Technologizer
CNET - 06/10/2008
A month after announcing his resignation from PC World magazine, tech journalism veteran Harry McCracken has announced a new venture: Technologizer, an online destination for general technology news and analysis. The new site will be launched later this summer in conjunction with advertising start-up Federated Media Publishing; founder John Battelle is himself a veteran of the tech press, having co-founded Wired magazine and founded The Industry Standard in the 1990s.
Harry McCracken Joins the Federated Media Family
Wired News - 06/10/2008
Harry McCracken, former editor of PC World, says he's starting a new site, Technologizer, which will be part of the Federated Media family.
Federated Media Launches Conversational Measurement Toolbox; Signs AnandTech
CenterNetworks - 06/09/2008
Tomorrow at the Conversational Marketing Summit in NYC, ad network Federated Media (FM) will make two announcements: the launch of the Conversational Measurement Toolbox and that they will now represent hardware reviews and forums network AnandTech. Federated Media describes the toolbox as, "a suite of campaign measurement, planning and reporting tools offering marketers greater control and insight into their conversational marketing efforts." The company claims that this is a first-of-its-kind offering.
Federated Media launches analytics tools, gets new partners
VentureBeat - 06/09/2008
Ad network Federated Media announced an analytics service for advertisers it hopes will help them better manage the growing perplexity of online branding efforts.
Can Small Publishers Help IAB's Cause?
ClickZ - 06/09/2008
He announced the IAB initiative at Federated Media's Conversational Marketing summit in New York City, where he spoke at a session called, "Case Study: Does the Government Want to Kill the Web?"
