It's day 2 of the CM Summit. It's a sweltering New York City summer day outside, and inside we're hearing incredible conversations from media and marketing industry leaders.

Just this morning, FM announced some incredible news including the following three announcements:

Federated Media Introduces Conversational Measurement Toolbox
This one is particularly exciting. It's a suite of tools for measuring the success of Conversational Marketing campaigns, built on an open architecture for use by the entire industry.

Harry McCracken Partners With Federated Media to Launch ‘Technologizer’
We're so excited to bring Harry and his team on board and to help launch his next (and greatest) project. Welcome Harry!

Federated Media Welcomes AnandTech Into Stable of Conversational Media Tech Sites
And if the other two weren't enough, we've also brought tech journalism pioneer Anand Shimpi and his team into the family as well. Welcome to AnandTech!