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Dell ReGeneration video banners get noticed

Digital media and marketing analyst, Jeremiah Owyang, and digital marketing blog, AdRants, have taken notice of one of our favorite campaigns and ad executions. Jeremiah wrote up a very detailed case study on the Dell ReGeneration campaign, and followed that up with a post on the below video ad execution.

Jeremiah gave our own James Gross a shout out for his original post announcing the video unit.

This sucker packs a ton of social functionality into what is already a very engaging video. It includes:
- A video player that redraws all six of the winning graffitis from the ReGeneration Contest. Currently runs on auto-play but could also be a click to play
- An RSS feed from the latest post at ReGeneration.org
- An overlay that allow users to: send to a friend, subscribe to the RSS feed, download the video, embed the video

Check it out:

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