Digital media and marketing analyst, Jeremiah Owyang, and digital marketing blog, AdRants, have taken notice of one of our favorite campaigns and ad executions. Jeremiah wrote up a very detailed case study on the Dell ReGeneration campaign, and followed that up with a post on the below video ad execution.
Jeremiah gave our own James Gross a shout out for his original post announcing the video unit.
This sucker packs a ton of social functionality into what is already a very engaging video. It includes:
- A video player that redraws all six of the winning graffitis from the ReGeneration Contest. Currently runs on auto-play but could also be a click to play
- An RSS feed from the latest post at ReGeneration.org
- An overlay that allow users to: send to a friend, subscribe to the RSS feed, download the video, embed the video
Check it out:


