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John Battelle on DishyMix

Check out John's thoughts on a wide range of issues as he chats with DishyMix's Susan Bratton.

Episode 54: John Battelle on The Conversation Economy, Hairy World Issues and High School Musicals Part 1 of 2.

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2009 Online Advertising Outlook

UBS reduces its forecast for late 2008 and 2009 ad revenues (Mediapost), but expects online to fare relatively better than traditional media. Wachovia cuts its outlook for 2009 (Reuters), with a similar distribution of the pain: "Wachovia analyst John Janedis now expects U.S. advertising spending to fall 0.8 percent in both 2008 and 2009 'based on continued deterioration in the economy, and our belief that things may get worse before getting better.' He previously called for growth of 1.2 percent this year