While "upstart" just doesn't seem quite accurate anymore, I do love this quote from AdWeek:
Upstarts like Federated Media and others have proven more agile [than Yahoo and MSFT] at constructing the kinds of deep integrations brands covet.
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FM and deep brand integration
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Amex OPEN Forum “Best Social Media Effort,” Sez @TheBrandBuilder
Gabriel Rossi @TheBrandBuilder tells his 1200 followers that Amex's OPEN Forum blog is "one of the best social media efforts I've ever seen."
Amazing (and widespread) credibility for a website that started as an ad campaign.
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