Federated Media joined digital advertising industry leaders in September at an annual conference hosted by MOAT, our primary viewability a..
By: Corissa Craddick
It’s time to think differently about Google algorithm updates. RankBrain, Google’s latest major algorithm update, ..
Read this interview with FM’s Ryan Nathanson originally published on MarTech Advisor.
1. Could you tell me a little about yourself and..
Read this article originally published on theNativeSociety.
Ryan Nathanson is VP, Digital Strategy & Ad Operations at Federated Me..
Read this article originally published on Adotas.
By: Ryan Nathanson, VP Digital Strategy & Ad Operations at Federated Media
Nearly 10 years after its introduction, programmatic has become a leading force in media and marketing. But as programmatic adoption becom..
Our corporation’s national giving program began as an anonymous submission on a scrap of paper slipped into an employee suggestion box cal..
Campaigns linking TV and online channels should logically reinforce messages through repeated exposures, but can cross-screen campaigns ou..
Technologies advance, capabilities change, and KPIs evolve. When change is an unrelenting force, popular narratives quickly drift further ..
By Ryan Nathanson
New research findings question the validity of Media Rating Council’s (MRC) definition of ad viewability as the best ..