Melissa Kent joins Federated Media as an Account Executive in the New York office. Prior to joining FM, Melissa spent five years as a senior rep selling custom programs at Zagat Survey. As a Syracuse alum and a Jersey born Upper East Sider; Melissa loves trying new restaurants, reading, reality television and running with her dog Brooklyn. Melissa is a die-hard Yankees fan, and has been attempting to play golf for three summers. Welcome Melissa!
Emily Goligoski joins the San Francisco Federated Media office as Strategic Programs Manager. She previously worked as an interactive producer on HBO and PG&E at Venables Bell & Partners and most recently in Ogilvy PR's Digital Influence Group. A Northwestern grad, she enjoys volunteering, cycling and modern art. Welcome, Emily!
Prior to joining Federated Media as an Account Coordinator, Anna Eschenburg worked in a search marketing role at Coremetrics, an online analytics company. Originally from Seattle, Anna is a graduate of Santa Clara University and now resides in San Francisco. When she isn’t surfing the web she enjoys exploring San Francisco, going to concerts and is on a quest to finish 7x7’s List of 100 Things to Eat in San Francisco. Welcome to FM, Anna!
Are you a movie buff? Then CinemaTweets is for you. Sponsored by the movie Bruno and the folks at Universal, CinemaTweets brings together the movie-related twittersphere in an easy-to-follow format. You can follow @BrunoVassup and get personally involved by tweeting to @cinematweets. Check it out and join the convo!
About CinemaTweets:
CinemaTweets, sponsored by Bruno and Universal Studios, taps in to what is hot and now in the world of movies. Be in-the-know about the latest releases, and chime in using Twitter. Let everyone know what you are watching!
Here's more footage from the CM Summit. This is a great conversation between John Battelle and Fred Wilson. Full transcript is available at Fred Wilson's A VC. They definitely think alike, but the matching outfits are purely coincidental. :)
Are you a gamer? If so, head on over to Destructoid's Friday Night Fights to join your brethren in a knock-down-drag-out tournament for bragging rights and gaming hardware.
Intel, which powers the best hardware on the planet, and Destructoid, home to the most rabid gaming community on the Web, have come together to create Friday Night Fights, an interactive online arena where gamers can go head-to-head in an all-out brawl for prizes and bragging rights.
Three 6-week Tournaments with multiple Gauntlets will soon commence with popular games like Left 4 Dead, Team Fortress 2, Quake Arena, and web-based games provided by Nitrome Limited. Casual players can also get in the ring: Over 20 participation prizes will be awarded just for giving it your best. Best of all: There's no entry fee, so simply sharpen your wits and tighten your skills and get in the ring. It's going to be a hot summer, fall and holiday season!
What’s at stake? You’re precious ego, of course, but also $80,000 in Core i7 Extreme Processor-powered computers, games, and other prizes with top gear manufacture’s like CyberPower, Falcon Northwest, iBuyPower, Velocity Micro and more.
You asked for them, now here they are. Check out some of the highlight videos from our CM Summit New York now available at the CM Summit Homepage. See below for John's opening remarks. Start about 6 minutes in to get to the good stuff.
One of our favorite campaigns from the last year - BMW's 1 Series Facebook campaign - got the nod from Inside Facebook's recently published Best & Worst Facebook Marketing 2009 Report.
The campaign scored an "Excellent" across categories like Content, Interaction, Design, and etc. Thanks for kind words, Inside Facebook. The report is available for purchase here. Give it a read. It's very informative as to what the most innovative brands are doing in social networking.
Kim Litzius comes to Federated Media with 5 years of advertising/marketing experience, most recently from Targetbase, a direct marketing agency. A Northern California native, she graduated from UC Davis with degrees in Communications and American Studies and loves living in San Francisco. In her time away from FM, she can be found brunching with friends, reading, traveling and exploring the city on her new bike. Kim joins FM as the Receptionist in our San Francisco office. Welcome Kim!
We're proud members of the IAB here at FM for many reasons, not least of which is their dedication to industry education. Today, our own Neil Chase is teaching a course on "Marketing with Social Media and Networks." Pete Spande taught the last IAB course back in March. If you're able to make it over to Hotel Nikko at 1:30, I'm sure you can still register to attend.
From IAB:
June 16 - Marketing with Social Media and Networks - Taught by experts from Federated Media Social media and social networking applications are two of the fastest growing segments of the internet. This class will provide an overview of the major players in the space and successful strategies for leveraging these online communities for marketing purposes. Specifically, it will address:* Definition of social media and social networking
* Ways to advertise on these popular properties
* Custom apps for social networking sites
* Other marketing approaches to social media
* What doesn’t work — experiments that have gone awryThis class is intended for anyone working to understand the breadth of digital marketing opportunities available today through social media. Marketers, agency professionals and publishers will all benefit through learning the fundamentals of this channel in order to take the first steps towards executing and delivering social campaigns.
