As live events crackle with energy, any second could lead to a jaw-dropping moment. But these days, you’re more likely to drop your phone ..
What’s next? For years, the conversation around social media has revolved around spotting buzzy trends or emerging platforms. Social Media..
By Ryan Nathanson
New research findings question the validity of Media Rating Council’s (MRC) definition of ad viewability as the best ..
Just in time for the Super Bowl, Federated Media’s amazing community of content creators teamed up with Cholula Hot Sauce and Daisy Sour C..
By Caitlin Nelson
In recent news via Adexchanger, ad networks and programmatic companies such as Collective, Turn, and Pubmatic have an..
By Marika Gonzalez-Whitehurst
How do you educate clients about conflicting KPIs without causing more confusion? Marika Gonzalez Whitehu..
By Nerissa Brooke
The sheer definition of change – a transformation, modification, or alteration – requires digital media teams, techno..
By Jonathan Silverstein
Lin Digital COO Jonathan Silverstein unveils our newest proprietary analytics tool and the changing role of te..